Boston Pizza’s Unique Franchising Culture:
Boston Pizza is committed to ongoing franchisee support and success by focusing on four key pillars:
- Commitment to Franchise Profitability
- Commitment to Building the Boston Pizza Brand
- Commitment to Continually Improving Customer Service
- Commitment to our Community
Franchising, Real Estate and Construction
Restaurant ownership belongs to Boston Pizza franchisees from the start. After working through the approval and site selection process with a member of Boston Pizza’s franchising team, new franchisees collaborate alongside our real estate experts to secure financing and finalize leasing details. From there franchisees are assigned a dedicated project manager who works tirelessly with contractors, architects, and municipality to build the restaurant before handing it off to operations.
Boston Pizza provides an extensive 6 to 8-week training program for new franchisees and their restaurant management team; including in-store staff training starting two weeks prior to the restaurant opening. Once the restaurant is running successfully; every franchisee is assigned a dedicated Field Services Manager for ongoing operational support to ensure that our franchise network has everything they need to operate profitable restaurants for the long haul.
Boston Pizza’s marketing is recognized as best in class within the restaurant industry in Canada. The brand has national advertising media support 365 days a year, which include tactics such as TV commercials, social media advertisements, and digital media ads. The brand is also the official sports bar for Vancouver Canucks, Calgary Flames, Edmonton Oilers, Winnipeg Jets, Toronto Blue Jays, and Hockey Canada. Boston Pizza also has a partnership with the UFC which allows restaurants to receive the best PPV rates in Canada for UFC events. The marketing team also has regional marketing directors and marketing managers who help execute national campaigns at a location store level, as well as assist and execute regional and individual store marketing initiatives.
Convert Your Restaurant into a Boston Pizza
Already own a restaurant or site that you think could benefit from the support and brand recognition of becoming a Boston Pizza? Our design and construction team focuses on speed to market and controlling buildout costs to prioritize immediate sales growth upon reopening. Innovative and flexible restaurant designs allow for a lesser square footage requirement without compromising guest experience; and Boston Pizza’s trusted network of vendors allows for high quality equipment and supplies with competitive pricing advantages. Combined with a full network of training and operational support, marketing campaigns, and menu innovation, transforming into a Boston Pizza is a tremendous opportunity for success in any market!